Murals for Lululemon Product Launch. IAAWW partnered with Lululemon San Francisco, Portland and Salt Lake City to create three customized murals in response to the prompt : ” what makes you feel free?”. IAAWW gathered the responses from each city and created murals using “I Am A Woman Who Feels Free When…” that were displayed and used as a photo booth backdrop at the launching of Lululemon’s Enlite Bra.